About Ruben Soto Brocard PR
I’m Ruben Soto Brocard, a bilingual public relations professional based in San Antonio, Texas. I started this boutique agency to give small businesses the kind of thoughtful, strategic PR support that usually only big brands receive. For more than a decade, I’ve helped entrepreneurs, local organizations, and growing brands share their stories with the right people. From neighborhood restaurants and professional services to nonprofits and creative ventures, I understand how much is on your plate when you’re running a business and trying to handle PR and marketing on your own. That’s where I come in — as a trusted partner who can clarify your message, build your visibility, and help you show up with confidence online and in the community.
Bilingual PR rooted in San Antonio
San Antonio isn’t just where I work—it’s home. I grew up in this community, and I know how unique our city is: the cultures, the neighborhoods, the media landscape, and the ways people connect. That local knowledge means your story is always told with context, care, and respect.
As a fully bilingual professional, I serve both English and Spanish-speaking clients and audiences. Se habla español. Whether your customers feel more comfortable in English, Spanish, or both, your brand can show up clearly and consistently.
My work focuses on three core areas that most small businesses need but rarely have time to manage well:
- Publicity: Building relationships with local and regional media, securing coverage, and helping you show up prepared for interviews and features.
- Branding: Clarifying your story, voice, and visual presence so your business looks and feels cohesive wherever people find you.
- Digital PR: Managing your online reputation, strengthening your presence on social media, and making sure your message is consistent across platforms.
Why a boutique agency?
Large PR firms can do great work, but they aren’t always built for small business budgets or timelines. At my agency, you won’t be passed off to a junior team or lost among dozens of accounts. You work directly with me, from strategy through execution.
This boutique approach means:
- Personal attention: I take time to understand your business, your goals, and your comfort level with PR and marketing.
- Clear communication: I explain recommendations in plain language, so you always know what we’re doing and why.
- Flexible support: Whether you need a one-time media push, a launch plan, or ongoing guidance, we can design a package that fits your needs.
- Local insight: I stay closely connected to what’s happening in San Antonio, so your efforts feel timely, relevant, and authentic.
Let’s talk about your story
If you’re a small business owner in the San Antonio area and you’re ready to build your visibility, strengthen your reputation, and tell your story with confidence, I’d be honored to support you.
Whether you prefer English, Spanish, or a mix of both, we’ll create a communication plan that feels natural to you and resonates with the people you want to reach.
